The 5 core values for easy shipping and delivery

Jonas Raaschou

Jonas Raaschou

Content Manager

1.      Get the order
2.     Pick and pack
3.     Shipping and customs
4.     Printing
5.     Tracking

On the surface, it looks easy to ship your parcels. You receive an order, and all you have to do is to pack it and send it to your customer via a carrier. Unfortunately, shipping and logistics often become a bottleneck that causes the entire order flow to collapse. The results are delays, errors, and unhappy customers.

It can be difficult to choose the right webshop platform. If you wish to start quickly, a platform such as Shopify or SmartWeb can be the best choice, as their functionality and design work well.

If you wish to adjust all aspects, Woocommerce will work well for you. Once you’re an experienced webshop owner, it will be beneficial for you to switch to Magento or Ucommerce. These platforms offer you more and better options for scaling.

Whichever you choose, make sure that the web platform integrates with Danish carriers. Webshipper helps you to integrate a large range of carriers at once and automates the entire shipping and logistics process.

1. Get the order

When you’ve just opened your webshop, it will be good enough to copy and paste the customer and order information into your carrier’s system. It could be PostNord, GLS, or Bring.

But once you are receiving more orders, you’ll find out how time-consuming this work is – and you’ll be at risk of making more errors.

That’s why it’s important to connect your webshop to a carrier. This way, all of the customer and shipping information will be transferred automatically. You can quickly print a shipping label and send the order without fear of any typing mistakes in it.

2. Pick og pack

It’s important to make this decision: do you want to pack your parcels yourself, or should a warehouse do it? If you choose to do it yourself, you should put location numbers on the shelves, so you know exactly where your products are.

Make sure that all product information and store information is printed on your pick list. You can print a note manually from your webshop, or let a system like Webshipper print all the information automatically as a part of your order flow. If you use warehouse pickers to fulfill a customer order, it’s important that you automate and integrate the transfer of your order to the warehouse, so they are updated at all times. The Webshipper system can do this for you too, automatically.

3. Shipping and customs

In order to get a good shipping flow, it’s important to take this into consideration:

·      choice of carrier or freight broker
·      choice of types of freight
·      freight deals and freight prices

Do you prefer to make your own freight deals or to use a freight broker, who will negotiate the prices for you for a fee? If you are a new webshop owner, we recommend using a freight broker. Once you are sending more than 500 parcels a month, it makes sense to negotiate your own freight deals.

Which carrier should you choose? That depends on what products you sell, and if you are a B2B or B2C business. The number of carriers continues to increase, and it can be difficult to make this decision. Contact a freight broker or contact us at Webshipper for advice on this matter.

If you send parcels internationally, it’s important to keep track of the product information. Your choice of carrier needs the following information when shipping outside the EU:

·      customs tariff number;
·      the products’ country of origin;
·      the customer’s invoice or proforma invoice.

All information must be transferred to your carrier the moment you wish to book the shipping. Many carriers offer systems to do this manually, but just as with ordinary shipping, you can do it automatically via a system such as Webshipper.
Read The ultimate guide til CN22 & CN23 Customs Declarations for Brexit and international shipping“.

4. Print

One essential part of your order flow is to print a shipping label, a pick list, and maybe a customs and return label. You can do this manually, but it takes time. A system can help you collect all your documents into one PDF to print, or make an automatic solution of everything you need to print.

5. Tracking

When your parcel is shipped, your customers should receive an email automatically containing information about the carrier, type of freight, and a tracking link. It’s a simple solution that can reduce the number of calls from customers and bad reviews. Give your tracking email a personal touch. It’s an opportunity to increase sales via advertisements and codes; for example, by offering 10% off the next purchase.

Finally, you must be in control of your customer service and return policy. By ensuring that these five foundation stones are a part of your webshop, you will make your customer happy right from the start. We also recommend not giving a return label right away, as this makes it too easy for your customer to return the products to you. Be sure to have a customer service centre or a part of your site dedicated to returns, where the customer can find the information needed. Alternatively, some carriers offers online return labels.

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Be sure to read our post 3 ways to eliminate your shipping costs, and learn how you can optimise your shipping, avoid too many returns, and avoid free shipping.

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